Throughout this blog there has been numerous references to the importance of the RWC will have for New Zealand. In the Auckland region a number of international tourists and even ex-pats are likely to be in New Zealand to experience the World Cup live at Eden Park. In the Auckland context the RWC provides an opportunity like no other. The big question is whether the RWC will be the catalyst for growth and innovation? This notion has been promoted by Auckland Plus, an agency of the Council Controlled Organisation, ATEED: Auckland Tourism, Events and Economic Development,
Below are some short clips that are in favour of the World Cup and it's potential to achieve growth and innovation within Auckland. As an agency of the Auckland Council this has relevance to town planning matters.
Below is a short video by Greg Clarke, in international city developer:
Again another from Auckland Plus. This video looks at the Auckland Airport and its importance to the World Cup and more importantly economic development in the Auckland region.
Greg Clarke makes some outstanding comments in regard to how events like the RWC help make local authorities more flexible. The comments from Adrian Littlewood are linked to products that are authentic in both large and small businesses. Essentially it is about how businesses will be affected by the RWC.
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